A communications expert with 22 years industry experience, Louise French has worked for a number of leading consultancies and held senior in-house roles giving her the ability to understand and relate to a complex corporate environment but also work within a fast paced practice where results are judged on a daily basis.
Media trained, Louise has specialist experience in integrated marketing strategy, joint venture partnering, public consultation, event management, crisis issues management and has excellent copywriting capabilities.
Notable achievements include the rebrand and implementation of the marketing strategy for Toyota Industrial Equipment across Europe;event management, retailer incentives and athlete publicityfor Reebok UK; head of PR for CGNU (now Aviva) Life division; re-launch for Leeds Teaching Hospitals;and full public consultation strategies for Doncaster Energy from Waste (DEW) and Doncaster Racecourse.
She has also managed successful launches for notable schemes including Bridgewater Place Leeds, Clarence Dock Leeds, Lumiere Leeds (with Philippe Starck and Jade Jagger), Leeds Corn Exchange and Leeds Victoria Quarter.
Louise has achieved many awards and accolades during her career with senior management training under her belt. She is also an active fundraiser being one of the founders for the Hope Trust and also a committee member for The Firecracker Ball in aid of Barnardo’s.